Jordan “It’s All of us” 2020 anthem

POST PRODUCER

AGENCY: WIEDEN+KENNEDY NEW YORK

This campaign for Jordan Brand utilizes sourced footage to illustrate how MJ’s historic 1988 All-Star free-throw dunk created a ripple in culture, inspiring generations to redefine what it means to be a Jumpman. Narrated by DJ Khaled, the spot celebrates the growing influence and impact of the brand across all facets of culture and premiered after The Last Dance finale. The campaign included a :60 and :15 television commercial, social and digital assets, and two billboards in Times Square and LA.